The Importance of Studying Information Systems for a Marketing Student Research Paper

The Importance of Studying Information Systems for a Marketing Student - Research Paper Example It is concerned with activities such as planning, promotion, and selling of services or goods with the aim of satisfying the customer needs and meeting business objectives of an organization. According to my findings from the aforementioned interviews, slight changes in practice and theory of marketing over the years have had a great effect in reshaping companies. Consequently, these changes have also been evident information systems utilized in various business environments. Most companies in various industries have been faced with the problem of controlling the ever increasing volume of information. This is because of the rapidly expanding information processing requirements that are due to their competitive environments becoming more volatile and dynamic. In order for companies to be able to handle the increasing internal and external flow of information, it is important that they embrace and make good use of the opportunities offered by IS. Marketing information is no exceptions and thus managing such information by means of Information Technology is one of the most critical elements of efficient and effective marketing. Information related to marketing includes all terms of facts, date, view, opinion, policies and guidelines, which are necessary for making vital marketing decisions. This data is collected from competitors, customers, government sources, sales staff and other company staff, and from specialized sources and agencies.This will also enable them to improve quality too.... Consequently, these changes have also been evident information systems utilized in various business environments. Most companies in various industries have been face with the problem of controlling the ever increasing volume of information. This is because of the rapidly expanding information processing requirements that are due to their competitive environments becoming more volatile and dynamic. In order for companies to be able to handle the increasing internal and external flow of information, it is important that they embrace and make good use of the opportunities offered by IS. This will also enable them improve quality too. Marketing information is no exceptions and thus managing such information by means of Information Technology is one of the most critical elements of efficient and effective marketing. Information related to marketing includes all terms of facts, date, view, opinion, policies and guidelines, which are necessary in making vital marketing decisions. This data is collected from competitors, customers, government sources, sales staff and other company staff, and from specialized sources and agencies. Through the collection and sharing of such information and by utilizing it in promoting brand and corporate image, Information Systems offers new ways of ensuring improved internal efficiencies of a company. These systems allow for dynamic marketing communication between personnel in accounting, corporate planning, sales promotion and advertising, channels of distribution, product management, and direct sales. There are various types of Information system systems. They can first be classified based on the various levels of operations such as the operational level which requires an operation support information

Capital Structure of CNG Travel Group PLC Case Study

Capital Structure of CNG Travel Group PLC - Case Study Example It is audited by KPMG LLP. The auditor's opinion states that the financial statements including the balance sheet and income statement as shown in here is unqualified. This is the best opinion that an auditor can give. The officers of the company are Chief Executive Officer and Director Finbarr Power (50 yrs old) and Chief Executive Officer of CNG USA, Inc., Director Zara Stassin (33 yrs old), Chief Executive Officer Director P.J.King (36 yrs old) and Secretary Brendan Delaney. The number of employees is around 130 more or less due to hiring and firing turnovers as of December 31, 2004. It has 63,089,690 outstanding shares as of December 31, 2004. Its stocks are traded in the SEA. Website (http://www.crmz.com/Report/ReportPreview.aspBusinessId=7116219) Other suitable alternative instruments, aside from offering its shares of stocks to the general public in a stock exchange, We can also invest our excess and idle money from the income generated from our successful travel and personal or EDP services is to transfer them to invest in foreign exchange. We can invest cash in a volatile currency like US dollar, Japanese Yen or Euro-Dollar among other currencies. When it is volatile that means there is constant increase or decrease in the dollar or other currency value. The general rule is we buy at "low" market price and sell it at a "higher" market price. We gain in foreign exchange transactions by this method. This is what is termed currency futures. When we want the currency delivered to us, in the FUTURE, then it will be delivered. We call this currency FUTURES trading. Other financial instruments that we can invest the excess or idle cash generated from daily gains in its travel and EDP services are a) investment in bonds. In here, loan money to another individual or company where you will be paid in the future. You earn interest income usually higher than the legal rate. You will be paid back both the principal or original amount that you loaned plus the additional interest income that earned for allowing the other party to use your idle cash in their pursuit of income generating options. You are a creditor in this type of financing service. In the present financial setup, the company capital or stocks are offered to the public at volatile stock market prices. The stockholder is a part owner of the business. Other financial instruments, but on a short or less than one year, the transaction is putting your money in Treasury bills. These are usually issued by the government to help generate much-needed funds for its daily operations of running the b usiness of nation-building. Another financial investment opportunity is to deposit them in banks to earn interest compounded daily.